We intend our video to be seen on music video channels such as MTV2 and NME TV which specialize in the 'Indie' genre of music. These are predominantly viewed by teenagers and young adults. These young modern people are our intended audience.
what are we trying to show within our music video?
We want to portray a lifestyle which is accentuated by the genre of music that we are using. We want to show the youthful yet essentially wasted activities that are glorified by youth culture. This reflects the song's juxtapose of cheery upbeat instrumentation and pessimistic lyrics.
what else are we doing to support the product?
As we are aiming the video at young people we are utilizing Facebook. We have created a group in order to advertise acting roles as needed and to use as a marketing tool. We are also creating a magazine cover and album cover.
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